As Vice Chairman and a Managing Shareholder of Rich Products Corporation, Mindy Rich shares responsibility for oversight, governance and the overall vision and strategic direction for Rich Products Corporation. Mindy joined the company in 1985 and has proceeded to work in various roles as part of the leadership team including Executive Vice President of Innovation where she expanded the breadth and accelerated the pace of product development in support of Rich’s long term growth strategies. She has also focused on the development and nurturing of Rich’s award winning organizational culture and work/life programs.
In 1986, Mindy and her husband, Bob Rich, Jr., founded Western New York United Against Drug and Alcohol Abuse, a nonprofit organization dedicated to fighting substance abuse and educating children throughout Western New York. Mindy and Bob continue to serve as Chairpersons Emeritus for this important local organization.
Among other charitable activities, Mindy is especially focused on fundraising geared toward finding a cure for cystic fibrosis. Mindy and Bob founded and chair the annual Greater Niagara BassEye Celebrity Challenge that has raised more than $1.3 million for cystic fibrosis research.